Building the Flickr Community

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At South by Southwest, Twitter just went bonkers. It was the ideal environment for it–lots of influential geeks in a small area, all wanting to tell each other what they were doing, and all talking about how Twitter was going bonkers, and blogging about it. I wonder: Was that an anomaly? Can small companies ever count on seeing their product explode onto the scene all at once like that?

[Caterina] Fake: You can’t count on that kind of thing, ever. We very carefully built the community on Flickr, person by person. The team and I greeted every single person who arrived, introduced them around, hung out in the chatrooms.  It was a very hands-on process, building the community

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